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Lean UX: Applying Lean Principles to Improve User Experience, by Jeff Gothelf Josh Seiden
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Amazon.com Review
Jeff Gothelf on How to Do Lean UX in 5 Easy Steps Solve problems together: Ensure that every member of your team is present during brainstorming for new projects. Give your teams problems to solve, not solutions to implement. The outcome will be a far more efficient and productive team creating higher quality products and experiences. Sketch: Introduce the team to sketching in order to help them visualize their ideas and come to a consensus. Prototype: Get to a product experience as quickly as possible. Use prototypes of varying fidelities to get a sense of what your product's experience will be and validate that with customers to ensure you're headed down the right path. Pair your developers and designers: Have developers and designers pair up to create the user interfaces. Each will learn from the other and build the trust necessary for greater team collaboration and productivity. Create a style guide: Codify your design elements in pattern libraries and code repositories so creating new pages and workflows in your product is as easy as picking the pieces from the style guide. It also allows the team to quickly piece together experiences for prototypes and empowers your developers to build interfaces without constant review with the UX designer.
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About the Author
Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.
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Product details
Hardcover: 152 pages
Publisher: O'Reilly Media; 1 edition (March 11, 2013)
Language: English
ISBN-10: 1449311652
ISBN-13: 978-1449311650
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 12.6 ounces
Average Customer Review:
4.3 out of 5 stars
122 customer reviews
Amazon Best Sellers Rank:
#462,249 in Books (See Top 100 in Books)
This is a great introduction for UX specialists in Lean. Based on experience from the trenches the author adequately explains the paradigm shift from a cooperative attitude to a collaborative environment. The book contains valuable lessons in regards to Lean UX foundation, principles and processes. I especially liked the link to the Scrum framework because this is what most teams nowadays use.I deducted one star because of:> The statement to abandon the product road map instead of improving it by adding outcomes that clarify what feature sets suppose to deliver;> The introduction of noise using hypothesis and syntax as placeholders for work instead of just using (spike) Stories which can also be considered "experiments";> The last paragraph "A Last Word" that shows UX Researcher, UX Designer and UI Developer as lead roles in innovative product development instead of complying with Scrum and appoint the Product Owner as the lead with all other people in the role of Developers with special skills. According to me Apple is a interesting example of a company that was successfully lead by Steve Jobs as THE Product Owner with THE vision and will, according to me, struggle with UX designers now taking over.Overall a good read to understand that we need to be team players.
Loved it. Really straightforward easy to understand with great real-life examples and photos of how other companies, including some huge ones like PayPal, meetup.com, and Dropbox, implemented lean ux and the growing pains. Takes a lot of pressure off of designers and creates a more team-effort feel which is both scary (as I am a designer used to working in my little cave) and exciting. I rated 4 stars and not 5 because I would have liked some more detailed how-to's for the entire process, and not just the concepts. Like how to include everyone throughout while battling with their time and availability for their primary jobs, how to make executive decisions when needed without being a hero or breaking the process. When changes are too small to have meetings and collaboration over, etc. all these little uncertainties I have make it scary but he mentions in most of his real-life stories that perfecting the lean us process was also a process and isn't something that had to be perfectly executed the first time. I will be implementing this next month across the company and cities and am excited and a little sweaty to do it. :) this book makes me feel more prepared... But I'll still need to carry extra deodorant as I get started. :)
Even though I am not directly involved in the UX world, most of our projects have at least one or more UX resources involved. Being a Scrum person in terms of execution, I've always struggled with how to best incorporate those UXers into the mix. This book not only lays out a much "leaner" approach than the typical User Centered Design (UCD) process, but gives real world examples on what this looks like in terms of a project setting.Although I did find the chapter of integrating LeanUX + Scrum lacking (hence the 4 instead of 5 stars), the book itself was a wealth of knowledge for all readers (not just those involved in UX). It opened my eyes to cross functional teams where the UX resource will become more of a facilitator and the developers could easily assist with being research assistants, scribes, and partnering with the UXers.It has spawned my interest in how I can better assist in reducing documentation and fixating on the end product.
If you are a: UX person AND have read Lean Startup - skip this book. It will be largely redundant. UX person and haven't read Lean Startup - Read Lean Startup instead. How to apply UX should be a fairly obvious extension of Eric's ideas. Not a UX person but are interested in learning about Lean UX - by all means, this is a good start to appreciate what is needed.Unfortunately, I found most of the ideas very much surface thinking. I am sure these guys made a conscious choice to stay at the surface to appeal to a wider audience, but I wanted deeper understanding of the tradeoffs and obstacles companies will face.Also, I thought their Design Studio concept a pretty average representation of one way to design/innovate. 10 minutes to sketch out six ideas on the spot? There are a lot of ways to generate diverge/converge cycles of ideation and just throwing one out there made it feel as if this was the Lean way.A least they captured their ideas in a book that could be read in one sitting.
As you would expect for a book advocating a Lean approach the book itself is lean with about 125 pages of content. It packs a lot of ideas, guidelines, approach and examples into those pages. Although I would prefer more examples - included a start to finish one - it would be hypocritical to be more wordy as many books do (quantity vs. quality because someone assumes that you cannot charge 20+ bucks for a book under 200 pages). In other words, if you cannot describe a lean approach in a lean manner then are you really a lean practitioner? This book can live on as a reference for projects - being re-usable. If our UX designers do not use this collaborative / Agile-based approach when working with me, I will be questioning them and using examples and associated rationale from this book.
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