Senin, 20 Januari 2014

Free Download Towards the African Renaissance: Essays in African Culture and Development, 1946-1960By Cheikh Anta Diop

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Towards the African Renaissance: Essays in African Culture and Development, 1946-1960By Cheikh Anta Diop

Towards the African Renaissance: Essays in African Culture and Development, 1946-1960By Cheikh Anta Diop


Towards the African Renaissance: Essays in African Culture and Development, 1946-1960By Cheikh Anta Diop


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Towards the African Renaissance: Essays in African Culture and Development, 1946-1960By Cheikh Anta Diop

  • Sales Rank: #1329708 in Books
  • Published on: 2000-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: .34" h x 5.40" w x 8.40" l, .42 pounds
  • Binding: Paperback
  • 152 pages

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Rabu, 15 Januari 2014

Free Download Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic


Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic


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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

  • Published on: 2016-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.75" w x .75" l, .0 pounds
  • Binding: Paperback
  • 308 pages

Review
"With academics' and practitioners' attention being increasingly focussed on the actual marketing of events, the publication of this book is a timely and comprehensive contribution to this vitally important topic. Ivna Reic takes readers beyond the traditional, dominant concepts of marketing to propose a fascinating new framework for the marketing of events, putting consumers at the very centre of events marketing activities - where they belong. An additional strength of 'Events Marketing Management' is the wealth of practical examples and case-studies that effectively illustrate the application of the concepts and models explored in the book." - Dr. Rob Davidson, Managing Director, MICE Knowledge

About the Author

Ivna Reic is currently Senior Lecturer in Events Management at the University of Northampton’s Faculty of Business and Law where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. Her academic interests include events marketing and consumer psychology, corporate events, as well as exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability.

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF
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Sabtu, 11 Januari 2014

Free Download Defender: A Stepbrother RomanceBy Kira Ward

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Defender: A Stepbrother RomanceBy Kira Ward

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Defender: A Stepbrother RomanceBy Kira Ward

I'm a beast in the courtroom and an animal in bed.
I spend all day telling my clients to keep their mouth shut so I can get them off whatever ******* charge they've managed themselves caught up into. I'm one of the meanest attorneys in NYC, and women can smell money and confidence from a mile away. I win cases, and I can get any girl. Except for one... and she's making my life a living hell.

My stepbrother hates me.
I've screwed up again, and here he comes to bail me out. Crawford. Sexy, powerful Crawford. He's barely acknowledged my existence since what happened between us years ago. Hell, the only reason he's coming to help me now is because Mom begged him to. I know I shouldn't have drank that night. I shouldn't have got into that car. My life is in Crawford's hands, but I'd love nothing more than my body to be in those hands as well.

  • Sales Rank: #45150 in eBooks
  • Published on: 2015-11-11
  • Released on: 2015-11-11
  • Format: Kindle eBook

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Download PDF Materials and Techniques of Post Tonal MusicBy Stefan Kostka

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Materials and Techniques of Post Tonal MusicBy Stefan Kostka

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Materials and Techniques of Post Tonal MusicBy Stefan Kostka

This text provides the most comprehensive analytical approach to post-tonal music available, from Impressionism to recent trends. It covers music from the early 1900s through the present day, with discussion of such movements as Minimalism and the Neoromanticism, and includes chapters on rhythm, form, electronic and computer music, and the roles of chance and choice in post-tonal music.

Chapter-end exercises involve drills, analysis, composition, as well as several listening assignments.

  • Amazon Sales Rank: #678069 in eBooks
  • Published on: 2016-01-08
  • Released on: 2016-01-08
  • Format: Kindle eBook

About the Author Stefan Kostka received his Ph.D. from the University of Wisconsin and served on the faculties of The Eastman School of Music and the University of Texas at Austin. In addition to Materials and Techniques of Post-Tonal Music, he is the author (with Roger Graybill) of Anthology of  Music for Analysis and (with Dorothy Payne) of Tonal Harmony, With an Introduction to Twentieth Century Music. Kostka is now a University of Texas Professor Emeritus, and resides in northwest Massachusetts. 

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